There are a number of dealership car marketing techniques that either prove fruitful to some extent or cost you a fortune and set you back further than when you first started. These strategies are typically those that have been rehashed and have lost their merit, and in this dramatic internet season, it is crucial to keep up with current and innovative car marketing techniques and tools. If your primary goal as an automotive dealership is to outweigh your competitors, and make your business speak for itself, live chat is definitely a venue to explore.
Live chat vs. toll free numbers and contact us forms
Most car dealers if not all expect their official website to be their primary point of contact for information on promotions and lead campaigns, but fail to implement applications to address the visitors immediately. Car marketing with a contact us form and toll free numbers are a thing of the past, considering potential customers rather demand to be addressed immediately. Nevertheless, these types marketing efforts increases workloads at the dealership and as a result slows down productivity.
Live dealership chat helps by letting visitors know that you are there in case they need any further assistance, which literally transforms your dealership website into a 24 hour car shopping haven. This concept is similar to customers walking into your dealership; some may need assistance, while others may just want to browse your selection. This process helps live chat operators to understand the visitor’s needs and convert them into quality leads without harsh sell techniques. These dealership car marketing results are either sent to you via email or dedicated CRM’s, making it significantly easier to track your progress.
Interactive car marketing strategies is the key
Acquiring leads directly from your website through this cost effective way not only have a higher chance of converting to sales, but ensures that you are not spending improvidently on other deceptive or traditional automotive car dealership marketing strategies. Live chat also offers you a much better return on investment, while your dealership is closed for the day and the results are evident the very next morning. Providing an interactive approach ensures that you provide exceptional customer support to new and old customers, and exceed their expectations during and after the sale.
Customers now more than ever depend on the internet and advanced technology, and if you can’t address this need with state of the art functionality as live dealership chat, you are losing premium opportunities by the second. Filling out a contact us form, sending an email or simply ringing your toll free number delays the interaction between the visitor and you, and is definitely a sheer disappointment.